35+
Years of Experience
ABOUT OUR COMPANY
Delivering Results for World-Class Brands
Rob has held senior level positions directly for the brands mentioned above. Not as an agency partner, but as a client-side senior member responsible for large budgets, teams, and RESULTS.
Track Record
More than 35 years of experience delivering results driving daily transactional results while building long-term brands.
B2C Industry Expertise
Entertainment, retail, events, tourism, quick service and fast-casual restaurants, hospitality, media, theme parks and more.
EXPERTISE
Core Competencies
Effective marketing requires a dual-lens approach: the vision to see where the market is going and the discipline to build the engine that gets you there. I organize my fractional leadership into two distinct but integrated focus areas—Strategic Pillars to define your North Star and Operational Pillars to ensure your P&L, people, and technology are engineered for scale.
Strategic Pillars
Vision & Growth Roadmap
These focus on the “What” and “Why”—protecting the company’s valuation and defining its path to market dominance.
Strategic Marketing & Revenue Growth
Market Positioning & Category Leadership
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Revenue Architecture & Scalability Modeling
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GTM (Go-To-Market) Strategy & Execution
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Risk Mitigation & Brand Equity Protection
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Operational Pillars
Execution & Performance Engine
These focus on the “How”—the mechanics of the P&L, the technology, and the high-performance team.
P&L Ownership & Fiduciary Oversight
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Full-Funnel Conversion Engineering
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Executive Leadership & Marketing Department Performance
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Data Integrity & Predictive Analytics
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Acquisition & Lifecycle Marketing
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CLIENT TESTIMONIALS
Customer Feedback
Rob is an excellent marketer who is customer focused against aggressive growth goals. He is an innovative leader that motivates his teams and is always dedicated to how he can drive business. He’s unafraid to break down sacred cows and, in doing so, has helped companies grow their businesses in very challenging economic times.
Allison Hoffman
President
Connect2Consumers
Rob Collins is the kind of supervisor and leader most professionals wish for and would benefit from working with. Beyond his impressive marketing experience with some of the world’s most recognized entertainment brands, Rob brings uncommon integrity and intelligence to the workplace. Coupling clear direction with supportive empowerment, Rob allows team members to contribute, grow and ultimately succeed… for the betterment of themselves and the company.
Brian Tipping
Office of the President
Sienna Heights University
Rob is that unique marketer who combines strategic focus AND creative vision, always bringing a new way to look at the business issue at hand. A catalyst for ideas, solutions, growth.
Kurt Kostur
Chief Client Officer
LogicSource
Rob possesses the unique combination of strategic savvy and creative leadership. With his positive personality and motivational abilities, he is able to take challenging tasks and actually make them enjoyable and rewarding. Rob has tremendous people skills, is a terrific communicator, and creates an environment that brings out the best in everyone.
John Boone
Creative Director
Strange Animal
The MARKETING CHIEF PODCAST brings together executives from a wide variety of disciplines to talk about marketing trends, customer engagement, management tips and much more. Insights from true pros to help you become a better marketing executive.
Host Rob Collins is an award-winning marketer and CMO recognized for his ability to build brands in entertainment, retail, tourism and hospitality verticals. His focus has been creating teams and processes that deliver short-term sales while building long-term brand value.
Available on all major podcast services and YouTube. Click the podcast logos to connect!
